A shared vision for creating a thriving, sustainable new settlement in South Worcestershire.

Initial public consultation on proposed new settlement around Worcestershire Parkway railway station .

Overview

A group of combined landowners and developers are working together to deliver the councils’ vision for a new settlement around Worcestershire Parkway Railway Station as part of the draft allocation within the SWDPR.

Click on the new settlement map to visit dedicated project websites to find out more about the different areas of the draft allocation within the SWDPR and provide focused feedback on four of the proposed new settlement neighbourhoods, including the new town centre.

The plans being consulted on will ultimately create a 10,000 home new town with employment opportunities, developed over thirty years on a phased basis.

For existing and new residents, the proposals include a town centre, new primary and secondary schools, healthcare facilities, new highways infrastructure and sustainable travel networks of cycleways and footpaths. Open green spaces, including a network of parks and orchards, will ensure local residents and wildlife populations can thrive in harmony, while both new and existing communities benefit from improved access to nature and recreation spaces.

The landowner led public consultation will help inform future planning applications, enabling the local community to help shape plans for the new settlement. Taking public feedback and further technical analysis into account, plans for the new town centre and various surrounding residential neighbourhoods and employment areas will continue to evolve over the coming years. Construction of the new settlement will not start until adoption of the SWDPR, which is currently anticipated to be in 2025.

To minimise disruption and enhance integration with the existing community, the development of the new settlement will be phased over an approximately thirty year period, with the town centre, new employment areas and the first 5,000 homes completed by 2041.


Public Consultation

A public consultation launched on 9th October 2023

This first stage of public consultation includes proposals for multiple new residential neighbourhoods, the town centre, and the opportunity to provide feedback on potential names for the new settlement.

Events

The local community was invited to attend events to engage directly with the various project teams, share local insights, and address any specific issues.

  • A public live webinar was held on Tuesday 17th October. Please see a recording of the webinar below.

  • An in person event was held on Thursday 19th October from 2pm to 8pm at Norton Parish Hall, Wadborough Rd, Norton, Littleworth, Worcester WR5 2QB.

  • A second in person event was held on Saturday 4th November from 12pm to 5pm in Drakes Broughton Village Hall, Walcot Lane, Drakes Broughton, Pershore, WR10 2AJ.

Project websites

To find out more information about the plans for their specific land within the proposed new settlement, you can click on the map above and will be directed to the individual landowner and developer project websites.

If you have any questions, please email info@wpnewsettlement.co.uk


Webinar

On Tuesday 17th October, the landowners and developers presented the proposals at a live public webinar and took questions from the audience. You can view a recording of the session here.


Settlement Naming

As part of this initial public consultation, we would like to hear your views on what the new settlement should be called.

From a long list of almost 40 potential names, our team has used four criteria to suggest a shortlist of four names for consideration by the public. The criteria, which these four names satisfied best in order to make the shortlist were:

  • Uniqueness – the name is not already used widely for any other existing settlements in the U.K.

  • History / geography – the name is grounded in local history and geography to create a stronger connection between the new place and the site’s past.

  • Settlement boundary – the name is drawn from within the proposed new settlement boundary.

  • Single word – the name is just one word, helping make it more memorable and suitable for signage and other pragmatic considerations.

You can provide your feedback by leaving your comments on the potential names in the box below.

Cooksholme

Noted on several 19th and 20th century maps of the area, Cooksholme is the name of a farm to the north of Littleworth and a railway level crossing which continues to be used today.

Ersfield

Also noted on several 19th and 20th century maps, Ersfield is the name of a farm located west of the Birmingham-Bristol railway line and north of what is now Pershore Road.

Pitchmoor

Pitchmoor is derived from Pitchmoor Hill Farm which was located on this site and is currently where the site’s wind turbine can be seen.

Sawbrook

Derived from the name of the “Saw Brook” stream which flows north to south across the new settlement site, and into the River Avon.


FAQs

  • The successful development of a new settlement at Worcestershire Parkway will require significant collaboration over several years between the public and private sectors, as well as between multiple private organisations. This collaboration has been underway for several years already. The seven main landowners and promoters, whose holdings combine to create the new settlement, meet monthly and also meet regularly as a group with the South Worcestershire Development Plan Review team from the South Worcestershire Councils. More recently, to prepare for this first private-led public consultation in October 2023, the combined landowners’ communications teams have been meeting weekly to ensure that consultation and engagement activities are consistent and appropriate. The work of the responsible public and private entities, planned, co-ordinated and recorded across these various groups and meetings, will dictate the continued consistency and appropriateness of communications throughout the planning and delivery of the new settlement.

  • The combined landowners are working together to ensure their plans align with the Council’s vision set out in the local plan, which will be the subject of independent examination during 2024. One of the key issues for the examination will be whether the proposals are deliverable. The landowners are working together and with the Councils to ensure the local plan’s evidence base is sound, and this work will continue right up to the examination. At the same time, each of the landowner’s individual masterplans will evolve as more technical data is gathered and their teams prepare all appropriate assessments, including the cumulative impacts of all the proposals together. Experience shows that preparing and submitting applications for major allocations is an important way of demonstrating deliverability. That is why the landowners are working towards submission of outline applications and carrying out this public consultation. Any applications will be determined in the usual way including consultation with statutory bodies and other stakeholders, for instance County and National Highways, to ensure appropriate mitigation is agreed to minimise impacts and secure benefits. It will then be for Wychavon District Council’s planning committee to determine whether and when these applications are approved, most likely once the local plan is adopted. Given the scale of the project, it is expected that a delivery programme and construction management plans for each development phase will be required to ensure coherence and provide the necessary physical, social and green infrastructure to support each phase and parcel of development.

  • The combined landowners anticipate that the majority of infrastructure required for the new settlement will be funded from the proceeds of development either directly or funded through legal agreements with the District and County Councils. The involvement of Homes England, as a landowner, will provide a catalyst for early development of the town centre and may assist in securing external funding for initial phases of infrastructure. Where items of infrastructure are serving a wider population than the new settlement, the combined landowners anticipate providing a proportionate and justified contribution.

  • The objective of stakeholder engagement and public consultation around the proposed new settlement is to understand how the proposals can help meet the needs of both existing and future communities in the South Worcestershire area. No one knows an area better than the people who live and work there. Therefore, community engagement should help identify how the proposals can solve current challenges, protect valued assets, and deliver benefits for both the existing and future communities in and around the new settlement.

  • The South Worcestershire Development Plan Review team has set out a Vision for the new settlement, and prepared a concept plan and a draft Spatial Framework. This is a ‘concept’ and therefore intended to be high level and with some flexibility. As detailed proposals are worked up, these may differ in some respects from that concept but remain true to the principles set out in draft policy, and of course subject to any changes that might come about through the examination process. Any differences would of course be subject through the application process to consideration by the Councils as to their acceptability.